Jet Blue reaches out to CEOs

In light of the recent development of CEOs having to give up their private jets, Jet Blue has come up with a campaign to attract CEOs to the pleasure of flying with “regular” folk on Jet Blue.

Here is the link to a 3 part video series that is deliciously tongue-in-cheek.
Welcome Bigwigs

The next questions are:
Will the CEO need to fill out T&E forms to be reimbursed?
Would the forms be online on a system that never works?
Will he need to fax in his receipts?
If he does not use his corporate card, will he be penalized for creating more work?
And will he wait 6 months, without interest, to get his money back?


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