Super Brain Yoga (We called it punishment in India)

I got this in an email today. Turns out what used to be a punishment for some of us when we were growing up, and for other south Indians (including my mother) a practice of Ganesh puja while facing south (Pillayar Toppukarnam), is actually beneficial for the development of our brains. It has now been patented into Super Brain Yoga in the U.S.A.

Is this unbelievable, or unbelievable?